Day 2: AI Market Research (Market Research with GenAI)
Turn ChatGPT / Gemini into your dedicated market research assistant! Master the R-C-T-O prompting framework and Dual-Source Fact-Check audit method.
Core Mindset: AI is not an authoritative, error-free encyclopedia—it is an enthusiastic but occasionally overly eager "intern"! The clearer your background context and role instructions, the higher quality its output will be.
Master the R-C-T-O Prompt Formula to write expert market research instructions on demand:
R (Role) + C (Context) + T (Task) + O (Output Format)
Enter your startup idea below to automatically compile a standard R-C-T-O prompt:
Rule of 2 (Dual-Source Verification): Any statistical metric, citation, app name, or market share percentage generated by AI must be verified by at least 2 independent real-world sources (e.g., Google Search, App Store, News Reports). Otherwise, mark it as a [Hypothesis]!
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When conducting user interviews, never ask leading questions (e.g., "Would you use our super cool app?"). Always ask about past behavior and real concrete experiences!
| Metric / Aspect | Traditional Market Research | GenAI-Assisted Research (Day 2) |
|---|---|---|
| Time Required | Multiple weeks (manual surveys, literature reviews) | 15 mins AI generation + 5 mins Fact-Checking |
| Competitor Analysis | Manually comparing individual websites | Prompt-driven SWOT & feature gap matrix generation |
| User Validation | Guessing interview questions intuitively | GenAI-curated unbiased 5W1H qualitative interview questions |
Synthesize and verify your market findings! Fill out the inputs on the left to generate an exportable **Formatted Research Brief** and **Markdown Report** in real time.
Live Editing · Dual Preview Modes · Verification Tagging
| Time Block | Module Title | Instructor Facilitation Focus & Action Items |
|---|---|---|
| 00:00 - 00:10 | Icebreaker & Framing | Showcase "Lazy Prompt vs. VC Prompt." Establish AI as an enthusiastic intern mindset. |
| 00:10 - 00:25 | R-C-T-O Demonstration | Live Demo: Execute an R-C-T-O prompt live to output a structured competitor comparison table. |
| 00:25 - 00:45 | AI Hallucination Audit Lab | Issue Task Cards: Students perform web/App Store search to audit 1 stat and 1 competitor name. |
| 00:45 - 01:00 | Brief Assembly & Peer Review | Assemble 1-Page Research Briefs. Peer-check partners' claims for proper [Hypothesis] tagging. |
"Great founders are not those who blindly trust AI answers, but those who know how to ask sharp questions and validate findings with real human evidence!"